Aizu lies northeast of Tokyo, about three hours away by train.
It abounds in nature and has four distinctively colored seasons, but it is also the birthplace of Aizu lacquerware － traditional lacquerware craft with a historyof more than 400 years.
In 2006, a movement occurred in the world of Aizu lacquerware.
It was "BITOWA", a new brand born out of the fusion between traditional techniques and modern sensibility.
Since the "BITOWA" brand was created, it has been continuously asking itself: "What is the new Aizu lacquerware?" and it has been constantly broadening the potential of Aizu lacquerware by reflecting the contemporary aesthetic sense and lifestyle in its design.
BITOWA developed on two important paths: "proposing a hotel-like high-quality life" and "coloring an elegant everyday life".
Presently, "BITOWA" is working in a new direction: "Omotenashi Lifestyle", 'Omotenashi' being the Japanese style of hospitality.
We highlight "Urushi"(Japanese natural lacquer) which is the origin of Aizu lacquerware,while also collaborating with artisans in glassware, porcelain,etc.
Please enjoy the elegance of "BITOWA", where beauty is not just Japanese, but universal.