Aizu lies northeast of Tokyo, about three hours away by train.
It abounds in nature and has four distinctively colored seasons, but it is also the birthplace of Aizu lacquerware | traditional lacquerware craft with a history of more than 400 years.
2006 was the year a movement occurred in the world of Aizu lacquerware.
It was gBITOWAh, a new brand born out of the fusion between traditional techniques and modern sensibility.

Since the gBITOWAh brand was created, it has been continuously subjecting itself to one question: gWhat is the new Aizu lacquerware?h and it has been constantly broadening the potential of the Aizu lacquerware by reflecting the contemporary aesthetic sense and lifestyle in its design.
At present, BITOWA is continuing its development on three important paths: gBITOWAh | proposing a hotel-like high-quality life, gBITOWA modernh | coloring an elegant everyday life, and gBITOWA orderh | a special order line.

Aizu lacquerware distinguishes itself through features such as its solidity and its DÉCORations; also, it is easy to use and it has a certain atmosphere intrinsic to its beauty. To all these, it adds contemporary sensibility. This is the whole that makes gBITOWAh up. As manufacturers but also users of the gBITOWAh products, we are confidently introducing this new type of lacquerware to the whole world, because gBITOWAh allows one to feel the splendor of the Aizu lacquerware on a daily basis, and is earnestly in search of new possibilities.

Enjoy a high quality lifestyle with gBITOWAh.